Toca-tuned Hyundai Genesis heads to SEMA with 600 horsepower

Hyundai has previewed yet another Genesis Coupe that has been modified for the 2014 SEMA show.
 
Tuned by Toca Marketing Group and referred to as the 'Steel Phoenix,' the latest build relies on a twin Garrett turbocharger setup and ARK catback exhaust to squeeze 600 horsepower from the Genesis' 5.0-liter V8 engine.

Naturally, the SEMA car is dropped with an AirRex air suspension system and features 21-inch three-piece wheels. Upgraded brakes can be seen behind the gunmetal rims, with eight-piston calipers up front and six-piston components in the rear.

"The main focus of this build was to zone in on the luxury aspect, while improving performance in parallel," said Toca founder John Toca. "Although I wasn't overly concerned about pushing crazy horsepower numbers, the custom-fabricated twin turbo setup adds 180 horsepower over the stock motor."

The exterior is differentiated by wide-body fenders and quarter panels, new front and rear bumpers and a carbon-fiber diffuser, while the interior features a long list of 'executive' treatments with custom Alea stitched leather throughout.

The Steel Phoenix will join a 1,000-horsepower Genesis Coupe, a 550-pony Genesis Sedan, and a Hellcat-killing Sonata at the show.