Mopar ProMaster and Ram 2500 Concepts: Hospitable Outdoorsiness, Indoors at SEMA

As Chrysler’s in-house performance-parts brand, Mopar has historically gone large at the annual SEMA show in Las Vegas. This year is proving to be no different, with muscle cars, trucks, and compacts galore showcasing wares from the division’s extensive parts and accessories catalog. Of Ram-style note are the ProMaster Hospitality Van and the Ram 2500 Outdoorsman pickup. The upfitted ProMaster has been converted into what Mopar calls a “mobile lounge” featuring a refrigeration unit (read: five kegerators) that allows hosts to serve their esteemed guests a variety of frosty cold ones. The repurposed Fiat Ducato’s high walls see duty as merchandise displays. Cabinetry is installed to store merch, files, and canapé knives, and the whole extravaganza got finished off in Mopar Blue graphics with a low-gloss black lower section.

Decidedly less domesticated, the Ram 2500 Outsdoorsman (a label Ram has used before for a trim level) is painted “Swamp Thing Green”—presumably to evoke memories of Aaron Robinson’s 1942 Dodge WC-54 military ambulance. It’s accented with a camo scheme from Mossy Oak and employs bed-mounted utility hoops to create a Conestoga wagon-style tent, making it perfect overland conveyance for those who aren’t afraid to die of dysentery.
Suspended by Bilstein shocks and a Mopar leveling kit, the Outdoorsman stands tall on 35×12.50 BFG Mud-Terrain T/As wrapped around 17-inch bead-lock wheels, offering a hint of brodozer stance. Flared front fenders and assorted Mopar accessories complete the look. If only they’d included the ProMaster’s beverage-refrigeration system, the thing would make for a damn fine mobile duck blind.