The first all-electric Aston Martin will come to
market in 2018, thanks to a curious partnership with a major Chinese
media and tech company. LeEco, the Chinese outfit formerly known as
Letv, will help develop the battery and powertrain systems for the
upcoming Aston Martin RapidE.
Aston
Martin hopes to reach a new contingent of high-end luxury customers as a
result of the collaboration, particularly in China. A production
version of the all-electric RapideE concept
(pictured), based on the Aston Martin Rapide S luxury sedan, will also
help Aston Martin meet stricter emissions standards. The upcoming Aston Martin DBX crossover also uses an all-electric powertrain.
CEO Andy Palmer had previously told AUTOMOBILE
that the RapidE would be developed with the guidance of the U.K.’s
Williams Advanced Engineering and built at Aston Martin’s Gaydon
facility in England.
Earlier reports
suggested the Aston Martin RapidE could pack as much as 1,000 hp from a
quartet of electric motors, one positioned at each wheel. It is said to
combining torque vectoring, and regenerative braking, while providing a
total range competitive with the Tesla Model S’ 275 miles. Palmer has
said he hopes to build 400 units per year at around £200,000 a pop, with
100 of those units bound for China.
According to
Aston Martin’s announcement, the joint venture with LeEco could also
yield a wider range of advanced, connected electric vehicles.
Faraday Future,
the American start-up which made waves with an outlandish concept at
this year’s Consumer Electronics Show, is another possible beneficiary
of the partnership. LeEco is a primary investor in Faraday Future, which
plans to build its cars on a modular platform designed specifically for
electric vehicles.
Aston Martin’s
collaboration with LeEco is just one example of automakers and tech
companies growing ever chummier. Tech companies are looking to expand
their footprint from traditional consumer electronics, and car companies
are competing to provide the latest in infotainment and connectivity
services to their customers. Ding Lei, who heads up LeEco’s auto
initiatives, is a veteran of the automotive industry with past
experience at Volkswagen and General Motors Shanghai.
Aston Martin first partnered with LeEco (then called Letv) in April 2015. Letv agreed to provide in-car entertainment systems for new Aston Martin cars. In December 2015, the two companies announced a research partnership working to develop connected-car technologies and manufacturing consulting for electric vehicles.
Aston Martin first partnered with LeEco (then called Letv) in April 2015. Letv agreed to provide in-car entertainment systems for new Aston Martin cars. In December 2015, the two companies announced a research partnership working to develop connected-car technologies and manufacturing consulting for electric vehicles.
Most
recently at CES in January, Aston Martin introduced a special Rapide S
concept Letv in-car connectivity, including its Internet of the Vehicle
(IOV) technology. It features a new center touch screen, digital
instrument cluster, speech recognition system, remote monitoring, and
Wi-FI connection. Of the partnership, Palmer said in a statement that
“The integration of Letv advanced connected technologies into this
bespoke environment is a natural progression as we look to the future
demands of our consumers.”
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