Aston
 Martin hopes to reach a new contingent of high-end luxury customers as a
 result of the collaboration, particularly in China. A production 
version of the all-electric RapideE concept
 (pictured), based on the Aston Martin Rapide S luxury sedan, will also 
help Aston Martin meet stricter emissions standards. The upcoming Aston Martin DBX crossover also uses an all-electric powertrain.
CEO Andy Palmer had previously told AUTOMOBILE
 that the RapidE would be developed with the guidance of the U.K.’s 
Williams Advanced Engineering and built at Aston Martin’s Gaydon 
facility in England.
Earlier reports 
suggested the Aston Martin RapidE could pack as much as 1,000 hp from a 
quartet of electric motors, one positioned at each wheel. It is said to 
combining torque vectoring, and regenerative braking, while providing a 
total range competitive with the Tesla Model S’ 275 miles. Palmer has 
said he hopes to build 400 units per year at around £200,000 a pop, with
 100 of those units bound for China.
According to 
Aston Martin’s announcement, the joint venture with LeEco could also 
yield a wider range of advanced, connected electric vehicles.
Faraday Future,
 the American start-up which made waves with an outlandish concept at 
this year’s Consumer Electronics Show, is another possible beneficiary 
of the partnership. LeEco is a primary investor in Faraday Future, which
 plans to build its cars on a modular platform designed specifically for
 electric vehicles.
Aston Martin’s 
collaboration with LeEco is just one example of automakers and tech 
companies growing ever chummier. Tech companies are looking to expand 
their footprint from traditional consumer electronics, and car companies
 are competing to provide the latest in infotainment and connectivity 
services to their customers. Ding Lei, who heads up LeEco’s auto 
initiatives, is a veteran of the automotive industry with past 
experience at Volkswagen and General Motors Shanghai.
Aston Martin first partnered with LeEco (then called Letv) in April 2015. Letv agreed to provide in-car entertainment systems for new Aston Martin cars. In December 2015, the two companies announced a research partnership working to develop connected-car technologies and manufacturing consulting for electric vehicles.
Aston Martin first partnered with LeEco (then called Letv) in April 2015. Letv agreed to provide in-car entertainment systems for new Aston Martin cars. In December 2015, the two companies announced a research partnership working to develop connected-car technologies and manufacturing consulting for electric vehicles.
Most
 recently at CES in January, Aston Martin introduced a special Rapide S 
concept Letv in-car connectivity, including its Internet of the Vehicle 
(IOV) technology. It features a new center touch screen, digital 
instrument cluster, speech recognition system, remote monitoring, and 
Wi-FI connection. Of the partnership, Palmer said in a statement that 
“The integration of Letv advanced connected technologies into this 
bespoke environment is a natural progression as we look to the future 
demands of our consumers.”
    
        
         
    
        
         
    
        
         
    
        
         
    
        
         
    
        
         
    
        
         
    
        
         
    
 
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